Globalization dramatically changed the way business is conducted in the apparel manufacturing industry. In many cases, these changes came with little regard to social responsibility in the design, production and sourcing of products. Social Responsibility in the Global Apparel Industry combines a broad analysis of apparel manufacturing with a discussion of how social responsibility can influence corporate strategy and decisions made throughout the global supply chain. Students learn how leading apparel and footwear manufacturers attempt to solve complex problems at all stages of the apparel manufacturing process, including child labor, harassment and abuse, discrimination, excessive hours of work, low wages and poor factory health and safety. Drawing on their experience in industry and research, the authors provide the tools to change the apparel industry from the inside out by preparing the next generation and current industry professionals with the awareness, knowledge and passion to make it more socially responsible. Features: -- Case studies, sidebars and interviews with individuals who work for multinational corporations, NGOs and labor groups related to the apparel manufacturing industry -- Comparative coverage of apparel manufacturing in various regions of the world, including China, Hong Kong, Thailand, Turkey and Vietnam -- Instructor's Guide, edited by Danielle L. Stevens, provides suggestions for planning the course and using the text in the classroom -- Powerpoint presentation
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
A complete look at the management of an apparel manufacturing system. From upper management functions to employees on the floor, this also includes sections on information flow, marketing, preseason planning, and much much more.
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